Implementing a Zero Debtor Policy through Channel Financing in an MNC
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Case Details:
Case Code : FINC089
Case Length : 9 pages
Period : 2013
Pub. Date : 2013
Teaching Note : Available
Organization :Testle India
Industry : FMCG
Countries : India
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FINC089) click on the button below, and select the case from the list of available cases:
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Company Background
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Testle Inc. had had a long relationship with India. In 1920, it began its first trading i.e., importing and selling finished products in the Indian market. Later in 1947, after India gained its independence, the economic policies of the Indian government identified the need for local production. Testle Inc. helped fulfil this dream by forming a company in India. In 1961, it set up its first factory at Karnal, Haryana, and (a state in northern India).Testle played a very important role when the Indian government wanted the company to help India develop a milk-based economy. Testle India also played a very important role in educating, advising, and helping farmers in a variety of ways.
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This was important for progress in Karnal. In the nine decades of operating in India, Testle India was a partner in India's growth and built a very strong bonding with the people. Testle India Ltd. facilitated direct and indirect employment and provided a livelihood to about one million people.
Industry and Competition
The fast moving consumer goods (FMCG) sector in India has grown phenomenally over the years to become the 4th1 largest industry in India .The amount of money circulated in the FMCG products is also very high as it provides a wide range of goods for consumers. The investment in the FMCG industry has also increased with rising competition among FMCG manufacturers to capture and build on the growing middle class and rising income levels. The tapping of the rural sector has remained a huge potential for growth for these players. The FMCG sector in India had a total market size in excess of USD 13 billion in 2012. By 2025, this sector is expected to grow to a USD 1003 billion industry.
Trestle India is primarily in the CPG sector - an important part of the FMCG sector. CPG mainly deals with the production, distribution, and marketing of consumer goods. Those goods are normally consumed by the consumers at regular and short intervals and are a basic necessity of their lives. The turnover of these products is also quick and the cost involved in producing them is comparatively low...
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